In a move to expand its AI capabilities, Google has announced the launch of "Veo 3 Fast," a new video generation model centered on speed and efficiency.
Alongside this launch, the company also introduced an innovative feature for turning static images into dynamic video clips. Both of these new tools are now available to developers through the Gemini API.
The Advantages of Veo 3 Fast
Veo 3 Fast stands as a quicker, more cost-effective version of the primary Veo 3 model. It was specifically engineered to help developers produce high-quality videos with audio while prioritizing speed and business applications.
Its design lends itself to practical uses such as programmatic advertising for automated creative generation, rapid A/B testing of creative concepts, and scalable content creation for social media platforms.
The company has set the service's cost at $0.40 per second for video with audio.
Image-to-Video Generation Capabilities
In a significant update, Google has also officially rolled out its image-to-video feature.
Thanks to this capability, developers can now use an image as a starting point, guiding the model with text prompts to describe the desired motion and narrative. The result is a cinematic video clip that maintains the detail and consistency of the original image, complete with accompanying sound.
The tech giant clarified that the cost for this feature is the same as text-to-video generation, priced at $0.75 per second for the standard Veo 3 model.
To offer a real-world example, video editing platform OpusClip reported that it is already using Veo 3 to enhance its customer experience.
According to the platform, it leverages the image-to-video feature to create supplementary B-roll footage.
The model takes a static image as the first frame and brings it to life with smooth, cinematic motion. OpusClip added that this process helps creators produce engaging content with minimal effort.
This latest update marks an important step toward making advanced video creation tools more accessible to a wider range of creators and developers.
Google is encouraging those interested to start exploring the new possibilities and build the future of video through the available Gemini API documentation.
